D. R. Harris & Co.

D.R. Harris traces its beginnings to an apothecary on London’s St James’s Street just before 1790. Over more than two centuries it developed a reputation for traditional grooming, fragrance and pharmacy preparations, while remaining closely associated with its historic St James’s home.

There is very little novelty for novelty’s sake here — just traditional grooming products that have survived because the rituals around them still make sense.