Following the second world war, the Kobe match company in Japan found that fewer and fewer people were buying their matches due to advances in technology. Keen to develop a kind of match people could still enjoy, they created Hibi in 2011. Hibi matchsticks work a lot like incense sticks, but you strike them like a match. Hibi wanted to create a fragrance to colour your day and highlight special moments. Hugely appealing, Hibi is unique, creative, and makes a perfect gift.