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Junsuke Takeno would often go to the coast to seek inspiration, he says that he went to stare out to sea and gain inspiration for new designs. In 1994 he started a stationary company and called it Hightide, which he says is named from the feeling of been fulfilled emotionally and spiritually. Hightide hopes that this fulfilled spirited can be conveyed to all of those who purchase their products. Creators of the popular ‘field notes’ notebook, their products are deeply satisfying to use and come with a certain simplistic beauty.